This project combines dynamic branding, intuitive dashboard design, and data-driven website visuals to launch an AI-powered assistant.
Our client required a complete branding package, dashboard design, and a website to support the launch of their AI-powered assistant. My role was to ensure these elements aligned visually and functionally to convey their brand story effectively.
I developed custom visual components tailored to each widget, ensuring they communicate the underlying meaning and data in an engaging and intuitive way.
To present key metrics, I used circular process infographics and line charts. These illustrate the percentage distribution of call types and appointment bookings. The data visualization adapts dynamically, allowing users to filter by different timeframes—weekly, monthly, etc.—for a more flexible analysis.
One of the project’s challenges was crafting a color scheme that works harmoniously on a predominantly dark background. I incorporated gradients of blue and purple to evoke a sense of advanced AI technology, symbolizing the transition into a new tech era. This refined aesthetic will also be showcased on my portfolio site, emphasizing my approach to tech-forward design.